The Real Tact Model™:

At the intersection of Strategic and Tactical Communication.

When it comes to conflict, leaders struggle in three key areas; self-awareness, self-confidence, and self-control. When a leader isn't aware of how others experience them when they show up, when they lose control of their emotions, or when they lack competency and courage when they speak up, conflict arises or persists.


Tactical communication experts know that communication is more than a soft skill; it is a competency. In order to navigate high-stakes communications, negotiations, and interrogations successfully, they must exhibit resolute self-awareness, self-confidence, and self-control.


Further, they understand that conflict communication competency requires mastery of 8 key skills that fall into two specific disciplines; Messenger Development and Message Delivery.

Being an effective conflict leader requires a healthy balance of self-awareness, self-confidence, and self-control.

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 Balance requires mastery of 2 disciplines and 8 skills that allow a leader to communicate effectively through conflict.

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The Real Tact Model™ is a framework that is designed to help leaders gain self-awareness and grow their communication competency.


A failure to respect, relate and be a resource.


A failure to effectively connect.


A failure to establish and stay on topic, to share and cast vision, or to speak clearly.


A failure to preserve character, maintain composure, and balance control.


A failure of inclusion and acceptance.


A failure to discern the differences in hearing, listening, understanding, and agreeing.


A failure of situational and audience awareness.


A failure to communicate in a timely manner.

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I designed The Real Tact Model ™ to help leaders get honest about their communication challenges. As leaders struggle to transform company culture and fail to walk out their stated values, productivity suffers, profitability hangs in the balance, and low employee morale leads to constant attrition.


By helping leaders gain self-awareness, confidence, and control around their own unique behaviors that contribute to conflict, tension, and misunderstanding, we enable them to improve their interpersonal engagement and subsequently, the culture across their organizations.

What makes The Real Tact Model™ unique is that it combines the principles of strategic communication and academic research with the best practices of tactical communication found in hostage negotiation, crisis intervention, and high-stakes interrogations. In doing so, we give leaders a tactical advantage over conflict, helping them to develop the same skills used by the experts in the field to identify, deescalate and resolve conflict.